Sales Effectiveness 102 - Disciplined Work Style

In last week’s post we explored four key factors that determine a salesperson’s success and I elaborated on point number 1: intrinsic motivation.  This week we will dive into point #2: a disciplined work style.

The Greek philosopher, Plato, once said, “The first and best victory is to conquer self."  This quote is fairly profound.  Notice some of the words Plato carefully chose to use.  “First and best victory” implies that having discipline should be top-of-mind and doing so in itself is a great accomplishment.  He also mentions that we are “to conquer self.”  Receiving discipline is one thing.  Having it radiate from within as “self-discipline” is a unique characteristic.

In sales, we make lots of choices like which clients to call on, which activities to prioritize, how to handle a customer service issue and so on.  It takes a (self-) disciplined work style to be truly effective.  To be effective, it means that you were able to produce the expected result.  When a sales leader hires a new rep, they expect them to be effective … make their quota, etc.  If a sales person is not achieving expected results, then they are not effective and need to look inward to determine what it is they are lacking.  Is it motivation, self-discipline or something else?

Discipline in sales can be found in a variety of areas.  For example, it can be found in adhering to the sales methodology that the company believes in.  It can be found in the choices that we make to be productive.  It can be seen in adherence to company policies or even something as simple as turning in your expense reports on time.  Regardless of where it shows up, it is usually a consistent behavior of top performers.  Most people that choose to be disciplined are consistent with this habit in almost all areas of their lives.  And for those that choose not to be disciplined, it is usually evident to all.

To wrap it up, I’m going to quote business philosopher, Jim Rohn, “Discipline is the bridge between goals and accomplishment.”  Start building your bridge of discipline one brick (choice) at a time.  Before you know it, you’ll find it easier to get to your destination each and every time.

Until next week,

John Vakidis
Associate Client Partner | FranklinCovey
214.387.9960 | john.vakidis@franklincovey.com