4DX and The Strategy Map

In October of 2011, I wrote a post titled, The5 Stages of Performance Improvement, about how it relates to organizations executing strategy.  This was by far one my most read posts and it is always a great discussion point for leaders.  Executing a strategy that requires a change in human behavior is probably one of the most difficult challenges a leader will ever face.

After studying execution and working with thousands of teams globally over the last decade, FranklinCovey built a process to help leaders with this challenge known as The4 Disciplines of Execution.  This methodology was released earlier this year as a Simon & Schuster book and has been at the top of the Wall Street Journal Best-Seller list.  You can download an introduction here.

To better understand the basic principles, consider watching this 16-minute video:  The 4 Disciplines of Execution Overview.

After you watch the video above, you might wonder how this 4DX fits into your overall strategy.  The graphic below helps illustrate that.  This graphic differentiates the 3 aspects to most strategies:

·         Stroke of the Pen

·         Whirlwind

·         Behavior Change

 

 

We also have another great video that illustrates The Strategy Map above.  Click here to watch.

 

 

If you would like to learn more about how our 4Disciplines of Execution Process might be able to help you in the coming year, let’s set up an introductory meeting with your local Client Partner.  It will be an hour well spent and we’ll be sure to bring you a copy of the book.

 

Let FranklinCovey become your ultimate competitive advantage in 2013 and beyond!

 

John Vakidis
Business Partner | FranklinCovey
214.387.9960 | john.vakidis@franklincovey.com

 

PS - Check out these quotes below about The 4 Disciplines of Execution!

 

"What Six Sigma and Lean are to manufacturing, The 4 Disciplines of Execution is to executing your strategy. 4DX is a practical methodology that can solve every leader's #1 challenge: execution."
-Ram Charan, coauthor of the best-selling Execution: The Discipline of Getting Things Done and author of What the CEO Wants You to Know

 

"Many of the foundational values of Marriott are embodied within The 4 Disciplines of Execution. By utilizing this process inside our organization, our leaders and teams have been able to set and achieve extraordinary goals, which have had a significant impact on making ‘Our Guests' Experience' truly remarkable. Any organization can create these same kinds of breakthrough results if they apply the principles and processes taught in this book!"
-J. W. Marriott, Jr., Chairman and Chief Executive Officer, Marriott International, Inc.

CLICK HERE TO WATCH A MARRIOTTCASE STUDY VIDEO

 

"The 4 Disciplines' practical guidance on goal-setting and measurement resonates with groups at all levels in our organization. Many teams have applied this intuitive approach to build engagement and increase execution and accountability."
- Dave Dillon, Chairman and Chief Executive Officer, The Kroger Co.