The Demise of Dysfunctional Selling

Over the last 2 days, I was fortunate to attend one of our public sessions for Helping Clients Succeed.  I was in the room with very seasoned sales professionals, CEOs and sales trainers from around the country.  Everyone was there to learn a new and better way to work with their clients. 

Let’s face it!  Dysfunctional selling is all around us.  Salespeople are trying to sell solutions to help their clients all while trying to make a quota.  Clients are struggling with their businesses and need outside vendors, yet they don’t like “being sold” and withhold valuable information that could help the salesperson help them with their products and services.  Without trust the sale will rarely happen. 

Take the comic above for example.  Do your prospects feel like wallets rather than people?  If so, you will rarely close a deal.

Here is a typical scenario.  After a few short interactions, the client asks for a proposal just to see if the solution is in their budget.  Like a dog fetching a ball, the salesperson gladly chases that opportunity, wastes a lot of time drafting a proposal and drumming up internal support without ever knowing if the client is going to buy or not.  In most cases they don’t.  The sales rep is now back at the beginning of trying to drum up new business and starting this dysfunctional process all over again.  At the same time, the client is also frustrated because they need outside assistance, yet think all salespeople are out to get their money.  The next vendor approaches them and they repeat again, too.

If the above scenario sounds like your sales process, then you might want to take a look at our Sales Performance Solutions.  We work with sales teams with an entirely different approach.  Your sales professionals learn that “Intent counts more than technique” and to “Move off the solution” and to truly focus on the client, rather than trying to make the sale.  After they go through the process, when it is time to offer the client a solution, they provide them with one that “exactly meets their needs.”  These sales have a higher close ratio, are often much bigger and clients are happy to do business with you again and refer you to other clients.

Ready for a change?  If so, use the Online Appointment Book at the top right of this page and let’s set up a 30-minute call to explore your situation.  You can also learn more by ordering a copy of the book, Let’s Get Real or Let’s Not Play: Transforming the Buyer/Seller Relationship. 

Helping our clients succeed,

John Vakidis

PS - if you are an executive or a sales leader, consider joining us in Dallas on April 5^th for a ½ day session to better understand this process.  Contact me directly to register.  Seats are limited.

Sales Performance

In November 2011, I wrote a 4 week blog series based on some research from Gallup about the 4 key factors that determine a salesperson’s success:   

1.       Intrinsic motivation

2.       Disciplined work style

3.       Ability to build relationships with customers

4.       Ability to close a sale

While the first 3 aspects are more linked to characteristics of a good sales person, the last one really depends on the PROCESS in which a salesperson works with their prospects and clients.  In retail, managers often push their salespeople to "Close, close, close!" because they know the statistics that when a person leaves without buying, the chance of them coming back can be thwarted by a number of factors, which leads to items remaining in the warehouse.

In more complex B-T-B sales environment, the way you consult your client will have a dramatic effect on not only if they buy, but how much they buy, how fast they buy and if they will ever buy from you again.  Many companies are good at initiating the opportunity.  Their marketing department has done good analysis of determining what companies want/need and the price they are willing to pay for their products or service.  With a well-written email or good phone call, a salesperson might be able to set up a meeting.  From that point, this is where most salespeople FAIL.

In Mahan Khalsa’s book, Let’s Get Real or Let’s Not Play: Transforming the Buyer/Seller Relationship, he and co-author, Randy Illig explain that when in a more complex sale envirnoment, salespeople need to learn to work with their clients in IN ORDER.  They need to understand their client’s needs (Opportunity Creation) and build them a solution that exactly meets their needs and help them get results (Opportunity Conversion).

The Key to Sustained Superior Sales Performance lies solely on getting a sales force to adopt a proven methodology and hold them accountable to execute the process.  As a sales leader, if you can do this well, you will hit your quota year after year and you’ll have plenty of happy clients that are willing to be referrals.

To learn more, consider requesting a meeting with your FranklinCovey Client Partner using the Online Appointment Book (top right of this page) or even joining us in Dallas on February 22-23 for our regional 2-day public session for Helping Clients Succeed. 

To your sales success,

John Vakidis

Are you on LinkedIn?  If so, connect with me and mention that you read this blog post on "Sales Performance"

Networking and Trust

Today I bring you a post, written by my colleague, FranklinCovey Consultant, Mark Murphy.  Mark resides in Dallas, TX and has facilitated our programs for clients all over the globe.  Mark holds a M.S. in Organizational Behavior from BYU and brings nearly 20 years of facilitation experience to his clients.

Mark provides you with great insight today to focusing on TRUST while building your network.  As you consider connecting with others in 2012, keep these thoughts in mind.  Enjoy!

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Have you heard of Paul Revere?  Have you ever heard of William Dawes?  Both men came from the same social class and had similar educational backgrounds.  Both men rode out from Boston on the night of April 18, 1775 to announce the beginning of the Revolutionary war.  Paul Revere rode north while at the same time William Dawes rode south.  They traveled through towns that were demographically similar.  But only Paul Revere raised a militia and became famous.  Why?  In a large part because of the trust developed in his relationships.

According to the Harvard Business Review article How to Build Your Network, “Paul Revere was an information broker, a person who occupies a key role in a social network by connecting disparate groups of people.  Because Revere targeted other well-connected people during his ride, his news spread widely and quickly, as explained in Malcolm Gladwell’s The Tipping Point.

The article goes on to say that “networks deliver three unique advantages: private information, access to diverse skill sets, and power.” I want to focus here on the first of the advantages--private information. 

These days, public information is easily available through the internet and other sources.  But precisely because it is so easily accessible to so many people, public information offers much less of a competitive advantage in today’s business environment.  Private information, on the other hand, provides unique information not found in the public domain.  Private information is also, by its very nature, more subjective and less verifiable.  Therefore, its value depends on how much trust exists in the network of relationships.

Jack Welch, former CEO of General Electric, says of trust, “you know it when you feel it.”  In his book, The Speed of Trust, Stephen MR Covey says, “Simply put, trust means confidence.  The opposite of trust—distrust—is suspicion.  When you trust people, you have confidence in them—in their integrity and in their abilities. When you distrust people, you are suspicious of them—of their integrity, their agenda, their capabilities, or their track record.  It’s that simple.” As trust goes down, costs go up, and everything slows down.  As trust goes up, costs go down, and things happen much faster.

Could the trust accrued in his network of relationships be a factor in Paul Revere’s success?  Could that trust have something to do with the speed with which his message was accepted and acted upon?  I believe so.  Are you a Paul Revere or a William Dawes?

- Mark Murphy, FranklinCovey Consultant             

Copyright © 2011 - Mark Murphy

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Are you interested in learning how to build trust in your circle?  Consider joining us in Dallas to hear best-selling author, Stephen M.R. Covey deliver his Speed of Trust Keynote on Feb 16, 2012.

Do you want to learn more about Mark Murphy and the offerings he can facilitate for your organization?  Then follow this link to read his bio.  If you would be interested in visiting with Mark by phone, then please contact me to set up a meeting with Mark and your FranklinCovey Client Partner.

Also, keep your eyes open for more posts from Mark in 2012!  Become a member of this blog and you can make comments on our posts.

To your networking success in 2012!

Sincerely,

John Vakidis

Associate Client Partner | FranklinCovey

214.387.9960 | john.vakidis@franklincovey.com

Sales Effectiveness 102 - Disciplined Work Style

In last week’s post we explored four key factors that determine a salesperson’s success and I elaborated on point number 1: intrinsic motivation.  This week we will dive into point #2: a disciplined work style.

The Greek philosopher, Plato, once said, “The first and best victory is to conquer self."  This quote is fairly profound.  Notice some of the words Plato carefully chose to use.  “First and best victory” implies that having discipline should be top-of-mind and doing so in itself is a great accomplishment.  He also mentions that we are “to conquer self.”  Receiving discipline is one thing.  Having it radiate from within as “self-discipline” is a unique characteristic.

In sales, we make lots of choices like which clients to call on, which activities to prioritize, how to handle a customer service issue and so on.  It takes a (self-) disciplined work style to be truly effective.  To be effective, it means that you were able to produce the expected result.  When a sales leader hires a new rep, they expect them to be effective … make their quota, etc.  If a sales person is not achieving expected results, then they are not effective and need to look inward to determine what it is they are lacking.  Is it motivation, self-discipline or something else?

Discipline in sales can be found in a variety of areas.  For example, it can be found in adhering to the sales methodology that the company believes in.  It can be found in the choices that we make to be productive.  It can be seen in adherence to company policies or even something as simple as turning in your expense reports on time.  Regardless of where it shows up, it is usually a consistent behavior of top performers.  Most people that choose to be disciplined are consistent with this habit in almost all areas of their lives.  And for those that choose not to be disciplined, it is usually evident to all.

To wrap it up, I’m going to quote business philosopher, Jim Rohn, “Discipline is the bridge between goals and accomplishment.”  Start building your bridge of discipline one brick (choice) at a time.  Before you know it, you’ll find it easier to get to your destination each and every time.

Until next week,

John Vakidis
Associate Client Partner | FranklinCovey
214.387.9960 | john.vakidis@franklincovey.com

Sales Effectiveness 101 - Intrinsic Motivation

According to Gallup, after interviewing hundreds of thousands of salespeople, research suggests that there are 4 key factors that determine a salesperson’s success.  They are:

1.       Intrinsic motivation

2.       Disciplined work style

3.       Ability to build relationships with customers

4.       Ability to close a sale

I’ve been in sales for nearly 20 years and I’ve worked with a lot of sales colleagues (some good and some great).  I would suggest that a good salesperson typically exhibits one, two or maybe three of these aspects, but a great salesperson demonstrates ALL of these traits and over time, they continually work to improve.

Over the next few weeks, we will take a look at each of these aspects in more depth.  We will discover key principles behind each aspect.  While some people are just “born with the gift of sales” others can learn these aspects.  This week, while dive into Intrinsic Motivation.

Almost all of the organizations I’ve worked for in a sales role have implemented SPIFFs at some point during my tenure in the organization.  Salespeople who are motivated by money and prizes are typically excited when these come along.  SPIFFs can come in a variety of forms: cash, vacations, TV’s and FREE products from the manufacturer, etc.  While this type of motivation is great for the organization for a short period of time, it’s not feasible to offer SPIFFs year round.

As the Gallup research suggests, being motivated from within is key to a great salesperson.  If an individual is internally driven and new to a sales organization, their leaders will typically see the following things happen over the course of the first year of tenure:

·         Heavily engaged during initial sales training

·         Proactively builds relationships with key stakeholders inside and outside the organization

·         In the beginning, they come to work early or stay late.  Their motto is “Whatever it takes.”

·         Stays committed to the sales process

·         Doesn’t need to be managed to work recommended sales activities

·         Understands their leader’s agenda and achieves their first year’s sales goal

On the other hand, if salespeople aren’t motivated at their core, they are probably going to need to be managed vs. led.  A leader will share a vision with others and those that have that internal “fire” will understand and enable that vision.  A manager will dictate what needs to happen, when it should happen and tell you how to do it.  Salespeople can choose if they are led or managed simply through their behaviors and attitude.

I have always said that “tenacity” is one of the key factors of determining a great salesperson.  Tenacity is that inner drive within us that keeps us motivated, even when times are tough.  I think Louis Pasteur would have made a great salesperson.  He once said, “Let me tell you the secret that has led me to my goal. My strength lies solely in my tenacity.”

If you are a leader over a sales team, and are looking to motivate your staff from within, consider taking a look at our 7 Habits Solutions.  Getting your team to understand vision, mission and values is extremely powerful.  When people understand their purpose, they can easily find all the motivation that they need to be successful.

Next week, we will explore the concepts of a disciplined work style. 

Until next time,

John Vakidis
Associate Client Partner | FranklinCovey
214.387.9960 | john.vakidis@franklincovey.com