Friday, July 6, 2012

The 18th Camel or the 3rd Alternative?

It’s the first Friday of the month and you know what that means… another great post from Senior Consultant, Mark Murphy!  We hope you enjoy it and are able to look at problems as challenges.  Try looking at things from another perspective.  You'll be surprised at the solutions that you will discover!
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William Ury in his book, Getting to Yes, he tells the story of a man in the Middle East who, upon his death, left to his 3 sons 17 camels.  To the first son he left half the camels, to the second son he left a third of the camels, and to the youngest son he left a ninth of the camels.  The three sons immediately got into a lengthy and animated discussion because 17 does not easily divide by 2.  It also doesn’t divide by 3, nor does it divide by 9.  The discussion began to get somewhat heated.  So finally in desperation, the brothers consulted with a wise old woman. 

The wise old woman thought about their problem for a long time and finally came back and said to the brothers,  “Well, I don’t know if I can help you.  But at least, if you want, you can have one of my camels.”  So they had 18 camels. 

The first son took his half; half of 18 is 9.  The second son took his third; a third of 18 is 6.  And the youngest son took his ninth; a ninth of 18 is 2.  They had divided amongst themselves 17 camels.  They ended up with one camel left over.  So they gave it back to the wise old woman. 

It’s interesting how much this story resembles many of the difficult negotiations we get involved in.  They start off like the seemingly unsolvable problem of dividing 17 camels.  Somehow what we need to do is step back from the situation like the wise old woman.  Look at the situation through fresh eyes and come up with an 18th camel. 

In his book, The 7 Habits of Highly Effective People, Steven R. Covey refers to the “18th camel” as The 3rd Alternative.  The 3rd Alternative is a solution that is not your way or my way, but a higher way; a better way that we come to together.  It’s a truly synergistic solution that requires stepping back and seeing things through a fresh set of eyes like those of the wise old woman. 

One of the clients that I’ve worked with, and learned from, for many years is a large health care organization that has a unique organizational perspective - which is that any project of a certain scope or larger is required to have an employee with less than six months as a project team member.   In other words, the really big important projects require the fresh eyes of a new hire (much like the fresh eyes of the wise old woman).   In my experience the opposite is usually the norm in organizations.  The most  important projects require the most senior and “experienced” people.  This client, on the other hand,  has embraced the unique, and I think more accurate, perspective that really important issues require people that can think “outside the box”, which often comes with not knowing how things are “supposed” to be done.  It takes a diverse group of people who feel free to express their opinions to arrive at a truly synergistic solution. 

Dave Kelly, the CEO of the innovative Silicon Valley product development company IDEO, even goes so far as to say that “in a very innovative culture you can’t have the kind of hierarchy that says here’s the boss and the next person down, and the next person down, and the next person down, and so on.  Because it’s impossible that the boss is always the one that’s had the insightful experience….!  You have to hire people that don’t listen to you.” 

Or, I would say, if that’s not possible,  to at least be willing to listen to people with a fresh set of ears and attempt to view problems with a fresh set of eyes.

Mark Murphy, FranklinCovey Consultant
Copyright © 2012 - Mark Murphy

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Click on the ABC Nightline video below about IDEO.  They take innovation and The 3rd Alternative to a whole new level! 


If you want learn more about 3rd Alternative thinking, pick up Dr. Covey’s book! 


Check back with us next week for another leadership-related post!

Enhancing innovation one organization at a time,
John Vakidis

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